- Activate SAS’s role of Official Analytics Partner of British Rowing and the GB Rowing Team
- Communicate how data analytics can identify opportunities to make marginal gains and help make the boat go faster.
- Utilise contracted athlete appearances to generate media interest
- Generate themes linking to data analytics, of interest to media
- Recruit former rower and Olympic gold-medallist Mark Hunter as a brand ambassador providing expert insight.
Content regarding SAS’s partnership with British Rowing and the GB Rowing Team has featured in national print, broadcast and online titles including:
- Sunday Telegraph
as well as spectrum of consumer outlets such as:
- Sport magazine
- Able magazine.