SAS

THE CHALLENGE

  • Activate SAS’s role of Official Analytics Partner of British Rowing and the GB Rowing Team
  • Communicate how data analytics can identify opportunities to make marginal gains and help make the boat go faster.

OUR APPROACH

  • Utilise contracted athlete appearances to generate media interest
  • Generate themes linking to data analytics, of interest to media
  • Recruit former rower and Olympic gold-medallist Mark Hunter as a brand ambassador providing expert insight.

THE IMPACT

Content regarding SAS’s partnership with British Rowing and the GB Rowing Team has featured in national print, broadcast and online titles including:

  • BBC
  • Sunday Telegraph
  • MailOnline

as well as spectrum of consumer outlets such as:

  • EuroSport.co.uk
  • Sport magazine
  • Able magazine.