Polo

Our agency has extensive international polo sponsorship activation and PR expertise having worked across major events including: The Argentine Open, Hurlingham Open, Tortugas Open in Buenos Aires; Gold Cup, Queen’s Cup, Coronation Cup – UK; Cartier international – Dubai; Julius Bar beach polo – Germany; Hublot Cup Gstaad; St Moritz Snow Polo – Switzerland; FIP Super Nations Cup – China and Polo in the Park – London.

CHALLENGE

To devise and implement a fully integrated marketing, PR and social media campaign for the London leg of the City Polo Series. The core objective is to create awareness of the event and to drive ticket sales.

APPROACH

  • Eye catching advertising creative and theme incorporated across all communications and PR activations
  • Amplification across digital and social media channels working with event celebrity influencers and bloggers
  • Worked closely with all top tier sponsors to maximise and engage with key event target audiences

IMPACT

  • Record ticket sales and attendance in 2016 of 30,000 people making the event the biggest polo tournament in Europe
  • Over 250 pieces of coverage and 98,536,134 estimated media audience reach