Land Rover USA

CHALLENGE

Activate Land Rover USA’s key three-day eventing assets across North America including the USA Olympic Eventing Team, partnership with the USEF and major event sponsorships including the Rolex Kentucky Three-Day Event.

APPROACH

  • Commissioning and production of pre-event films
  • Production of digital news films produced on-site and distributed to global media database and across digital and social media platforms
  • Behind-the-scenes photography for international seeding to global motoring, news, sports and equestrian media outlets

IMPACT

  • Delivery of Equus award-winning films
  • Individual event films delivering total estimated audience reach of 123,984,436