Rod also has more than 20 years’ experience working for international PR agencies in sports including Formula One, cricket, golf and football. He has worked on international PR campaigns for brands including Heineken, Coca-Cola, Rolex, Travelex and Budweiser, and on events including cricket and football World Cups.

A keen runner, Rod is the driving force behind the Revolution Run Club and can regularly be seen cajoling the Revolution team along the banks of the Thames at lunchtime.