Niki has more than ten years of sports marketing experience, delivering award-winning campaigns from grassroots to international level in many different sports and disciplines.

Niki has experience from all angles of sports marketing having worked in-house, for rights-holders and agency side. Her passion lies in the world of equestrianism, spending four years working in the horseracing industry before moving to show jumping, travelling the world with the Global Champions Tour, and now continuing through her roles on the Revolution equestrian accounts.

Niki still rides as often as possible, heading up to Nottinghamshire most weekends either for riding competitions, or to watch her beloved Nottingham Forest (ideally both!).